what i do isn't all about idealism to creating marvelous idea and design, but comercial things its more to the positioning and the product preposition to made the message of the design straight to the target market.
thats why i often fight with my client service about it. when we said that the design is cool they said its to luxurius.
and not all good design will made a good selling on the client side. some times we had to reduce our idealism to give what client need...
so sad~





